North-East India's Leisure Demand in One Table: 12.8 Million Domestic Visits
The Ministry of Tourism's India Tourism Data Compendium 2025 counts 1.278 crore domestic visits to the eight North-East states in 2024, which is 0.43% of India's domestic total. Foreign visits come to about 2.44 lakh, or 1.17% of India's. Assam alone supplies 76.08 lakh of the domestic count. The other seven states share the rest, and four of them logged under ten lakh each.
Leisure here is a thin slice of national demand, spread over eight states and several permit regimes, and it behaves like small separate markets that tour operators stitch together.
| State, 2024 | Domestic visits (lakh) | Foreign visits (thousand, rounded) | Foreign share of all visits |
|---|---|---|---|
| Assam | 76.08 | 27 | 0.4% |
| Meghalaya | 15.86 | 23 | 1.4% |
| Sikkim | 15.40 | 85 | 5.2% |
| Arunachal Pradesh | 8.70 | 5 | 0.6% |
| Tripura | 6.01 | 91 | 13.2% |
| Mizoram | 4.22 | 5 | 1.2% |
| Nagaland | 1.26 | 6 | 4.5% |
| Manipur | 0.29 | 3 | 9.4% |
The last column is our own arithmetic on the Ministry's rounded figures, so treat the small states loosely. Manipur's 9.4% rests on about 3,000 foreign visits. Tripura is the surprise: the Ministry's 2024 table has it above Sikkim on foreign visits, 91,000 against 85,000. We found no nationality split for Tripura, and Sikkim's own officials link their 2025 foreign decline mainly to fewer arrivals from Bangladesh, so it is reasonable to ask how much of Tripura's count is the same neighbor traffic. That is a question, not a finding.
The Ministry's 2025 foreign counts, given to the Lok Sabha on 10 August 2026, rank the states Sikkim 68,992, Assam 33,858, Tripura 27,320, Mizoram 11,484, Meghalaya 7,116, Nagaland 5,425, Arunachal Pradesh 4,582 and Manipur 2,892. Do not subtract these from the 2024 column. Meghalaya would show a fall of about 69% and Tripura about 70%, which looks more like two tables counting differently than two tourism collapses. We could not find an explanation and the 2024 and 2025 tables may not share a basis.
So the working definition for this page is simple. Leisure here means a guest who chose the place for animals, hills, mountains, festivals or a living culture, and who usually needs a permit, a long drive or both. The pairing that sells best is Kaziranga, Shillong with Cherrapunji, and Gangtok, which operators such as Nexplore Travel and Top Indian Holidays list as standard multi-night itineraries. Tawang is added for travelers with ten days; the other four states mostly sell alone.
Kaziranga: Two Counts for One Season and a Park That Shuts in May
On 5 May 2026 the director of Kaziranga National Park told ETV Bharat that the park received 4,68,147 visitors in 2025-26, including 30,474 foreign nationals. The Assam Chief Minister had posted a different figure, 4,58,618, for the "2025-26 tourist season", and Morung Express carried it as 4.58 lakh. The gap of 9,529 may be a fiscal-year count against a season count, but neither report says so. Quote the director's number if you mean the year to March, and the Chief Minister's if you mean the season.
| Kaziranga visitors | Figure | Source |
|---|---|---|
| 2016-17 (approximate) | 1.55 lakh | ETV Bharat, 5 May 2026 |
| 2023-24 | 3,27,493 | Press reports of park records |
| 2024-25 | 4,06,564 | Press reports of park records |
| 2025-26, year count | 4,68,147 (30,474 foreign, 4.5%) | Park director, ETV Bharat |
| 2025-26, season count | 4,58,618 | Assam Chief Minister, via Morung Express |
On the director's series the park grew 15% in a year and roughly tripled in nine. Foreign guests are 4.5% of the total, far above Assam's 0.4% for the state, which makes the park the state's one real international product. April 2026 alone brought 49,322 visitors, 2,116 of them foreign.
Hoteliers should read that against the calendar. The park is open from about 1 November to 30 April, so every one of those visitors arrived in six months, and the lodges around Kohora and Bokakhat sell a half-year product. Rate decisions made in November decide the whole year's contribution. We found no occupancy or rate series for any Kaziranga lodge. The only price signal in public is indirect: Diphlu River Lodge, 12 cottages on the park edge and operating since 2008, appears on the portfolios of international safari operators as the reference high-end stay, which tells you a top tier exists and nothing about what it charges.
In August 2024 Assam's tourism corporation signed a memorandum with Amalgamated Plantations and IHCL for a Taj resort at Hatikhuli tea estate near the park, reported at ₹120 crore. Residents and a farmers' group objected, citing 45 tea-tribe and Adivasi families on the land and ecological risk, and a Deccan Herald headline reports a National Green Tribunal case on star-hotel construction near Kaziranga. We could not open that article, so we do not state its outcome. For a lodge owner, the practical point is that new branded rooms near the park are contested, not assured.
The road question is moving faster than the hotel one. The Union Cabinet approved widening 85.675 km of NH-715 between Kalibor and Numaligarh at ₹6,957 crore, including about 34.5 km of raised corridor so wildlife can cross beneath the highway.
Meghalaya: 18.55 Lakh Visits and a Resort Plan That Lost an Island
Meghalaya recorded 15.86 lakh domestic and about 23,000 foreign visits in 2024. For 2025 a Tourism Department official quoted about 18.55 lakh on World Tourism Day 2026, while the Tourism Minister has said nearly 18 lakh. On 18.55 lakh the year is up about 17% (our arithmetic), the strongest gain among the large states. The state's own target is 21 lakh by 2028.
The demand is regional. A Directorate of Tourism breakdown, reported by Highland Post and undated in our copy, put 43% of Meghalaya's visitors as coming from Assam and 14% from West Bengal. That is a weekend market within a day's drive of Guwahati: Friday and Saturday carry the rate. Cherrapunji, Dawki and the root bridges are usually sold as a day or a night from a Shillong base, which keeps most hotel nights in Shillong and pushes the overnight trade at Nongriat and Tyrna into homestays.
| Meghalaya supply and policy item | What is reported | Source and date |
|---|---|---|
| Five-star hotels in Shillong | Two operating, a Taj Umiam Resort & Spa planned as the fourth; construction cost estimated at ₹330 crore | Outlook Business, 20 December 2025 |
| Lumpongdeng Island | Dropped from the resort project after protests and a hunger strike of nearly two weeks; the resort stays on about 30 acres at the existing Umiam site | NE Now, 21 April 2026 |
| Ginger Shillong | 90 keys, greenfield, announced | Hospitality Net, 2 December 2025 |
| Homestays | 490+ operating under the 2023 scheme; Homestay Mission target of 3,000 new homestays by 2028; subsidy up to 70% (Outlook Business) and ₹7 lakh for new units (EastMojo) | EastMojo, 29 May 2026; Outlook Business |
| Seven major events, 2024-25 | 3.86 lakh visitors and ₹133.42 crore of economic activity | Meghalaya government, via Outlook Business |
Two of those lines belong together. A state spending to add 3,000 homestays and a Taj at Umiam is adding supply at both ends, and the middle, the 100-room independent in Shillong, gets squeezed from both sides. The homestay rules sit outside any hotel comp set and rarely show up in a rate shop. Our Business and Administrative page covers the Vivanta Meghalaya and the 2027 National Games homestay plan, so we do not repeat them here.
The Umshiang double-decker bridge at Nongriat is reached by a long stone staircase, and the most recent report we found on a control mechanism, a Press Trust of India story from 2018, said there was none and that the bridges were under pressure. We found no cap or timed-entry rule since. A guest who hears that the trek is crowded or restricted will change plans late. If your pricing assumes a guaranteed Cherrapunji day, you have no plan for the week a local authority or a landslide changes it.
Sikkim: 17.12 Lakh Visits, 27% Fewer Foreign Guests and a Busy December
Sikkim's Tourism Department reported 17,12,360 visits for 2025, up from 16,25,241 in 2024. Domestic visits rose to 16,35,650, a record. Foreign visits fell from 84,820 to 61,710, down 27%. Officials called the fall natural and limited, said there was no restriction from the state's side, and pointed to fewer arrivals from Bangladesh and poor roads in September and October that triggered cancellations. The Lok Sabha figure for the same year is 68,992, which would make the fall 19%. Two official sources, two numbers, one direction.
The months tell the story better than the total. In December 2025 Sikkim logged 2,39,701 domestic visits, its highest month of the year. November added 1,77,577. Together those two months carry about 25.5% of the year's domestic visits (our arithmetic), while October, after the road damage, managed 77,522, or 4.7%. Hotels in Gangtok, Pelling and Lachung were reported near full that winter.
| Sikkim sub-market | What sells | Access note |
|---|---|---|
| Gangtok and Pakyong | Base for the whole circuit, staged by guests moving to and from the mountains | Open access; airport at Pakyong |
| North Sikkim: Lachung, Lachen, Yumthang | Flower season, high valleys, snow in winter | Permit rules differ for foreign visitors; roads are slide-prone |
| East Sikkim: Nathula, Tsomgo Lake | High pass and lake day trips from Gangtok | Nathula open to Indian nationals only |
| West Sikkim: Pelling, Yuksom | Monasteries and trekking toward Khangchendzonga National Park (UNESCO) | Open access |
North Sikkim shows why a sub-market needs its own stress plan. In early June 2025 landslides cut the roads to Lachen and Lachung, and 1,678 tourists were evacuated from Lachung while about 150 more at Lachen were flown out in phases. A property up there lost the season's best weeks in 48 hours, and a Gangtok hotel with the same name on the booking site felt almost nothing.
One more caution on 2026. For January to June the Ministry reported 23,52,725 domestic visits to Sikkim, and the state's own count is 12,34,325. The gap is 11,18,400, and EastMojo (12 August 2026) found no official explanation. Until one appears, do not mix the two series in one forecast.
Tawang and Ziro: A Permit Market With Real Road Money Behind It
Arunachal Pradesh's domestic visits fell in 2024. The Ministry's table shows 8.70 lakh against 10.41 lakh in 2023, down 16.4%, with foreign visits at about 5,000. Every non-resident domestic visitor needs an Inner Line Permit, which can be applied for online, and foreign visitors need a Protected Area Permit. We found no published count of permits issued, so we cannot say how much the system holds visitors back. What we can say is that an itinerary to Tawang is planned weeks ahead, not decided on a Friday.
The access is improving in steps. The Sela Tunnel opened on 9 March 2024 and gives Tawang an all-weather road from Assam. On 22 September 2025 the Prime Minister laid the foundation stone for the Frontier Highway, designated NH-913, which NE Now describes as 1,830 km and ₹42,000 crore, running from Bomdila to Vijaynagar and linking Tawang, Mechuka and other districts. Earlier planning reports gave 1,748 km, so the length is still quoted both ways. None of this is built yet. A hotel owner should treat it as a ten-year option, not a pickup forecast.
On supply, the branded story is a single hotel. IHCL's Vivanta in Tawang, announced in January 2020 as 88 keys, is described in the operator's opening release as 80 rooms and suites at about 10,000 feet, with the state's largest ballroom. IHCL's own Itanagar pipeline and the nine-hotel regional footprint are on our Business page. We could not confirm the opening month and found no occupancy for it.
| Ziro Festival of Music | Reported fact |
|---|---|
| Dates, 2025 edition | 25 to 28 September, Ziro Valley |
| Line-up | 45+ artists, bamboo stages, single-use plastic ban |
| Tickets | ₹3,100 opening day, ₹4,000 each later day, ₹9,000 four-day pass |
| Attendance | Trade coverage says 10,000+ a year; no audited count found |
Ziro is a late-September event, not a summer one, and it sits at the tail of the monsoon, not in the dry peak when Tawang sells. No hotel carries its year on a four-day event of that size.
Nagaland: 63.5% of the Year Arrives in December
Nagaland's Tourism Department recorded 1,32,853 arrivals in 2025, 1,27,428 domestic and 5,425 foreign. December alone had 84,334 of them, which is 63.5%. January to November together had 48,519. June, the weakest month, saw 2,605 domestic visitors. In 2024 the same pattern read 82,840 in December against 48,299 for the other eleven months, or 63.2%, so this is a rule, not a fluke.
The Hornbill Festival at Kisama, Kohima, drew 2,14,493 people over ten days in 2025, but 1,55,534 of them were Nagaland residents. The tourists were 58,959. That equals about 44.4% of the state's annual arrivals (our arithmetic), and the festival alone accounts for roughly 47% of the year's foreign arrivals. Read both numbers: the crowd is almost three-quarters local, but the hotel room demand is the 58,959 who traveled.
We found no branded hotel signing in Nagaland, which is unusual in a region where Assam, Meghalaya, Sikkim, Arunachal Pradesh and Tripura all have one. The reason is visible in the monthly table. A 100-room hotel that sells out ten nights a year and runs at a few percent in June has no financing story. The state's Tourism Policy 2024 names year-round diversification, homestay support and multi-festival promotion, since each tribe holds its own festival in a different month. Neither has yet produced a visitor series that shows it working.
For a Kohima owner the choice is stark. You either price the ten festival nights for the whole year, with a deposit and a minimum stay, or you build the other eleven months around the Dzukou Valley monsoon bloom and Mon district trade, for which we found no visitor counts at all. The first approach pays now. The second is a bet on a calendar that the state hopes to create.
Manipur, Mizoram and Tripura: Three Small Markets, Three Different Problems
Manipur's problem is access and trust. The Ministry's table shows 29,000 domestic visits in 2024, down 49.6%, and 2,892 foreign visits in 2025. The Union Home Ministry reinstated the Protected Area Permit for foreign visitors to Manipur, Nagaland and Mizoram on 19 December 2024, ending a 14-year relaxation. The Sangai Festival returned on 21 November 2025 and ran to 30 November under security, with boycott calls from civil-society groups and, per local press, a crowd limited largely to officials and invitees. Loktak Lake shows community-scale recovery, with floating-hut stays and boat rides still operating. We found no hotel data for Imphal and no basis for a rate forecast.
Mizoram is the opposite case. It recorded 8,29,839 domestic and 11,484 foreign visits in 2025, a record, with domestic up 96.69% and foreign up 112.11% on 2024, and December 2025 alone brought 1,33,520 visitors. The 2024 base was only 4.22 lakh, so the doubling is real but small in absolute terms. Aizawl is the most visited place, and Champhai is the stop travelers add. The rail link and subsidy are on our Business page.
Tripura has Neermahal, the water palace at Melaghar, Unakoti's rock carvings near Kailashahar and Agartala's palaces. The Ministry shows 6.01 lakh domestic and about 91,000 foreign visits in 2024, with foreign visits at 27,320 in the 2025 Lok Sabha table. We found no site-level counts for any of the three attractions. IHCL has one operating Ginger in Agartala and Taj Pushpabanta Palace announced, which our Business page covers, so there is branded interest without a published performance series.
What Horwath Measures, What It Does Not, and What a Hotel Here Should Do
Horwath HTL's India Hotel Market Review 2025 (February 2026, CoStar data) gives the region one paragraph on page 45. It counts 2.6k chain-affiliated rooms in the North East plus 425 rooms of the Polo Towers group, and a pipeline of 3.5k rooms. It names Kaziranga, the Brahmaputra and Manas as the lead attractions, calls Arunachal "amazing" though hard to reach, and adds a line we would frame: "Growth with sensitivity should be the mantra." The review gives no occupancy or rate for any North-East market.
| Horwath HTL 2025 frame | Occupancy | ADR | RevPAR |
|---|---|---|---|
| All India | 64% | ₹8,624 | ₹5,522 |
| Key leisure markets (Rajasthan, Kerala, Goa, Himachal, Uttarakhand, Agra, Amritsar) | 56.4% | ₹9,539 | ₹5,378 |
| Others (smaller markets, a group that includes the North East) | 59.8% | ₹4,819 | ₹2,883 |
No North-East destination is in the key leisure group, so none of its numbers describes Kaziranga or Gangtok. The nearest honest comparison is the "Others" line, and even that mixes cities and towns across the country. The leisure markets Horwath does track sold 7.6 points fewer rooms than India at about 11% more rate, which suggests leisure rate is earned in the weeks that sell, a pattern that fits a six-month Kaziranga season. Beyond that, the page offers a frame and not a forecast.
- 1Build one calendar per sub-market, not one for the state. Kaziranga runs November to April, Sikkim peaks in December, Nagaland in the first ten days of December, Ziro in late September. A single "North-East season" will mislead every one of them.
- 2Price Nagaland and Ziro nights with deposits and minimum stays. When 63.5% of the year arrives in one month, the question is how many nights you sell at full rate, not how many you fill.
- 3Keep a closure plan for North Sikkim and Cherrapunji roads. A landslide that strands 1,678 tourists is a cash-flow event. Hold a refund and rebooking rule and a cash floor for it.
- 4Lead with the permit. For Arunachal and Sikkim's permit-bound areas, publish the permit steps and lead time on your own site, since a guest who cannot confirm access will book where it is easier.
- 5Benchmark on your own pickup. No consultancy publishes a North-East leisure series, so 24 months of your own booking data against two or three named neighbors is the only comp set that exists.
Does your North-East hotel have a calendar built for its own season?
A Kaziranga lodge, a Gangtok hotel and a Kohima guesthouse do not share a booking window. Book a private session and we will compare your lead times, length of stay and rate against hotels that really compete with you.
Check Your Competitive PositionState and regional visit counts for 2024 come from the Ministry of Tourism's India Tourism Data Compendium 2025, and the 2025 foreign visit ranking and the 2026 Sikkim gap come from the Ministry's reply in the Lok Sabha (10 August 2026) as reported by Business Today and EastMojo. Kaziranga figures are from ETV Bharat (5 May 2026) and Morung Express. Sikkim's 2025 data is from the Sikkim Tourism Department as reported by EastMojo (7 January 2026), and the June 2025 evacuation from All India Radio. Nagaland's monthly data is from the state Tourism Department's Annual Administrative Report 2025-26 as carried by Morung Express, and Hornbill 2025 totals are from Daily Pioneer and Morung Express. Meghalaya details are from Outlook Business, NE Now, EastMojo, Hospitality Net and Highland Post. Frontier Highway details are from NE Now, the Taj Kaziranga and Vivanta Tawang details from NE Now, Deccan Herald and IHCL's own release, the Sela Tunnel date from Outlook Traveller, and Sikkim's winter occupancy reports from Travel And Tour World. Mizoram 2025 data is from Sentinel Assam and All India Radio, and the Manipur permit and Sangai Festival details from EastMojo and All India Radio. Hotel benchmarks are Horwath HTL's India Hotel Market Review 2025 (February 2026, CoStar data). The foreign shares, the 17% Meghalaya gain, the 25.5% Sikkim winter share, the 44.4% Hornbill share and all percentage comparisons are our own arithmetic. The Kaziranga half-year and pricing logic is our operating experience. We found no published occupancy or ADR for any North-East leisure market, no Tawang visitor count, and no Hornbill room-night figure. The Taj Kaziranga tribunal outcome and the Tripura and Meghalaya 2025 foreign counts could not be reconciled.
Where does your property actually sit against this circuit's numbers?
Book your free revenue audit with MMR's revenue strategy team, the same team tracking performance across an 843-property national portfolio. We will benchmark your seasonal rate, permit-driven lead times and mix against a real comp set in this circuit, at no cost.
Book Your Free Revenue AuditFrequently Asked Questions
Want this set up for your property?
We'll review this against your hotel's current setup, free of charge.
