Goa's 1.08 Crore Arrivals: Domestic Volume Up, Foreign Guests Still 42% Below 2017
Goa recorded 1,08,02,410 tourist arrivals in 2025, according to its Department of Tourism: 1,02,84,608 domestic and 5,17,802 foreign. That is 3.8% more than 2024 and about 34% more than the 80,64,400 of 2019. It is also a much slower year than the one before. Arrivals rose 20.6% in 2024, then 3.8% in 2025, and the first seven months of 2026 came in 0.08% above the same months of 2025 (61.38 lakh, reported by Goa's tourism department in August 2026).
The mix tells you more than the total. Foreign arrivals in 2017 were 8,90,459. The 2025 count is 42% lower. The air side shows it more sharply. In 2017 Goa received 1,024 charter flights carrying 2,49,374 foreign tourists. In 2025 it received 189 carrying 40,336, an 84% drop in passengers. Scheduled international flights went the other way, and that is the part that gets missed.
| Year | Charter flights | Charter tourists | Scheduled international flights | Scheduled tourists |
|---|---|---|---|---|
| 2017 | 1,024 | 2,49,374 | 2,460 (Dabolim) | 3,35,573 |
| 2019 | 799 | 2,16,738 | Not on the page we read | Not on the page we read |
| 2023 | 356 | 72,795 | 1,416 | 1,95,067 |
| 2024 | 266 | 58,680 | 1,546 | 1,95,990 |
| 2025 | 189 | 40,336 | 1,784 (643 Dabolim, 1,141 Mopa) | 2,35,798 |
Add charter and scheduled foreign passengers and 2017 gives 5,84,947 against 2,76,134 in 2025, down about 53% (our arithmetic on the department's figures). Scheduled traffic recovered; the package charter that used to fill a winter season did not. Cruise is small either way: 37 vessels and 51,510 passengers in 2025, of whom 41,424 were domestic.
A charter passenger arrives on a tour operator's block and pays a contracted rate for a week. A scheduled passenger connects through Mumbai or Delhi, or lands at Mopa, and books on an app for four nights. Same country of origin, different buyer. A hotel that built its winter around operator allotments has lost a customer, not just volume. A hotel that sells direct and through OTAs has simply gained a different one, at a different lead time.
The monsoon is less empty than the old calendar suggests. July 2026 brought 6.94 lakh arrivals, up 2.27% on July 2025, which is about 77% of 2025's average month (our arithmetic). Visitors are there. Whether they pay anything near peak rates is a separate question, and no independent monsoon occupancy series exists for Goa.
Goa at 65.3% Occupancy and ₹10.3k ADR: The Leisure Comparison with Jaipur and Udaipur
Horwath HTL's India Hotel Market Review 2025 (CoStar data, calendar 2025) is the cleanest like-for-like view of leisure hotels. Every row below comes from that one report and that one year. Values read off its charts are marked "About".
| Calendar 2025 | Occupancy | ADR | RevPAR |
|---|---|---|---|
| India, all markets | 64% | ₹8,624 | ₹5,522 |
| Key leisure markets (Rajasthan, Kerala, Goa, Himachal, Uttarakhand, Agra, Amritsar) | 56.4% | ₹9,539 | ₹5,378 |
| Goa | 65.3% | ₹10.3k | About ₹6.8k |
| Jaipur | 65.6% | About ₹9.6k | About ₹6.3k |
| Udaipur | 54% | ₹15.9k | About ₹9k |
Goa sells 1.3 points above the national occupancy at an ADR roughly 19% higher (our arithmetic: ₹10.3k against ₹8,624). It sells almost nine points above the key-leisure group. On those two lines, Goa is a healthy market. The trend underneath is less comfortable.
Horwath's 2024 edition had Goa's luxury and upper-upscale hotels at 70.5% occupancy (its best in ten years), ₹16.3k ADR and ₹11.5k RevPAR (the highest ever recorded for Goa). One year later the segment is back under ₹16k for the first time in two years. Horwath attributes part of the weak demand growth to alternative accommodation aimed at private holidays, and says the market lacks new beach resorts and needs a strategy to win back upmarket foreign leisure. It also lists Goa, Bengaluru and Chennai as cities that need a convention center.
Supply counts differ by publisher. Horwath's 2024 edition put Goa at 10.3k rooms. Hotelivate's Trends and Opportunities 2025 counts 8,452 branded rooms for fiscal 2024/25, up about 1,700 rooms or 18.2%, the largest jump among the top five markets, and reports a 5.5% RevPAR decline attributed to a surge in supply, rising travel costs and saturation. In Hotelivate's own ranking of top markets by RevPAR, Goa moved from fifth place (₹8,144) to seventh (₹7,552). That ₹7,552 is a fiscal-year branded-hotel number and should not be set beside Horwath's calendar-year ₹6.8k. They measure different hotels over different twelve months.
Horwath puts groups at 29% of Goa's room demand (Jaipur 33%), and at 45% of luxury and upper-upscale demand. It also notes that the rate premium groups pay is substantial in Goa and Jaipur, and much smaller in the metros. When a market is soft and a third of the business is weddings and corporate groups, one lost group block moves monthly ADR more than a weak transient week. Watch your group pace before you watch your pickup.
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Check Your Competitive PositionThe Rann of Kutch: A 9.42 Lakh Festival Year and a 35-Room Opening
Gujarat's Deputy Chief Minister, Harsh Sanghavi, who oversees tourism, told the state assembly that Rann Utsav drew 8,55,565 visitors in 2024 and 9,41,637 in 2025, about 17.97 lakh over the two years (DeshGujarat, 25 February 2026). Those are calendar-year counts, so each year includes the tail of one season and the start of the next. The 2025 count is about 10% above 2024 (our arithmetic). An earlier assembly reply put the festival at 2.07 lakh visitors in 2022 and 7.28 lakh in 2023, with foreign nationals rising from 4,353 to 8,322, entry fees from ₹1.72 crore to ₹3.25 crore, and craft and food stall sales from ₹4.19 crore to ₹7.388 crore (DeshGujarat, February 2024). Visitors multiplied about 3.5 times in that year, a recovery from a depressed base as much as growth.
A branded-operator hotel opened in the Greater Rann on 22 July 2026. Desert Inn Beacon Greater Rann of Kutch is run by The Fern Hotels and Resorts with Hotel Desert Inn, has 35 rooms and suites, and sits 67 km from Bhuj airport. It was announced earlier as a signing, and it has now opened. It is not a Marriott Tribute Portfolio hotel; the two trade reports we read describe it as a Fern property. Thirty-five rooms will not serve a 9 lakh festival year. They do give the next lender a branded comparable.
9,41,637 is a festival count. The assembly reply does not say how many were day visitors, how many stayed in the tent city, or how many nights they stayed. Divide a visitor figure by an assumed length of stay and you will build a room-night forecast that no source supports. Ask the tent city operator for last season's occupied tent-nights and use that.
We found no occupancy, ADR or RevPAR series for Kutch from Horwath HTL, Hotelivate or any other consultancy. The official counts above are for calendar years, and we found no season-by-season total for 2024-25 or 2025-26; listing sites say "over 7 lakh" without a named source, which we do not use. For a Rann hotel, the honest benchmark is your own tent-night and room-night history across a season that runs roughly from November into February, with almost nothing outside it.
Statue of Unity, Gir and Gujarat's Foreign-Visit Drop
Gujarat's leisure story is domestic. The Ministry of Tourism's India Tourism Data Compendium 2025 gives all three West India states on one basis for calendar 2024.
| 2024 visits (Ministry of Tourism) | Domestic | Change on 2023 | Foreign | Change on 2023 |
|---|---|---|---|---|
| Goa | 99.41 lakh | +21.60% | 4.68 lakh | +3.36% |
| Maharashtra | 18.94 crore | +17.36% | 37.05 lakh | +9.37% |
| Gujarat | 18.40 crore | +3.34% | 22.74 lakh | -18.97% |
Maharashtra holds 17.69% of India's foreign visits and Gujarat 10.86%, against Goa's 2.23%. Gujarat's foreign count fell from 28.07 lakh to 22.74 lakh in 2024, the only decline among the three. The compendium gives no reason, and we found no published explanation. State foreign-visit counts are not hotel-night counts, so treat this as a direction, not a forecast.
The Statue of Unity at Ekta Nagar (Kevadia) is the volume story. Visitors were 34.29 lakh in 2021, 41.32 lakh in 2022, 51.20 lakh in 2023 and 58.25 lakh in 2024, the highest yet, a 13.8% rise in the last year (DeshGujarat, 3 January 2025; growth is our arithmetic). We found no full-year 2025 count. The hotels are arriving. Radisson Hotel Group announced D Square Statue of Unity Kevadia, a Radisson Individuals hotel with 91 rooms, on 30 June 2025. IHCL inaugurated Vivanta Ekta Nagar, with 127 rooms and suites, and Ginger Ekta Nagar, with 151 rooms, as part of the Rashtriya Ekta Diwas 2025 celebrations, according to its release of 20 January 2026 (carried by Hotel Executive).
Gir is a different business. The May 2025 lion census counted 891 Asiatic lions, up from 674 in 2020 (32.2%, our arithmetic). Of those, 384 were inside Gir National Park and Wildlife Sanctuary and 507 outside it, and 44.22% were in non-forest areas such as farmland and settlements. The census covered about 35,000 sq km across 58 talukas in 11 districts. Gir itself closes from 16 June to 15 October. We found no official annual visitor count; the 60,000 figure that circulates comes from a single travel site, and an older, undated statement of nearly 8 lakh does not tie to it. We use neither.
A hotel claim built on lion sightings should be tested against that census. Most lions now live outside the park boundary, which widens the area where a safari-lodge story is plausible and narrows how much any one lodge can promise.
The state's hotel incentive for these destinations (Kutch, Narmada and Gir-Somnath districts were on its priority list) is covered on our Business and MICE circuit page. That policy ran to 31 December 2025. As of 13 August 2026 the Daily Pioneer reported that a successor was still expected and not yet announced, with a stated aim of 300-plus hotels and about 60,000 rooms before the 2030 Commonwealth Games. A planned subsidy should not be priced into a return.
Lonavala's ₹5,796 RevPAR, the Missing Link and a July Landslide
Hill-station hotels near Mumbai and Pune are usually described as unmeasured. Hotelivate measures at least one. In its Trends and Opportunities 2025 ranking of the top 15 markets by RevPAR for fiscal 2024/25 (markets with more than five hotels and 500 rooms), Lonavala appears at ₹5,796, between Mussoorie at ₹6,075 and Agra at ₹5,729. Goa is seventh at ₹7,552 in the same chart, so Lonavala's branded hotels earn about 77% of Goa's RevPAR (our arithmetic). It is branded inventory only. Villas, a common weekend choice in our experience, are not in it.
| Date | What happened |
|---|---|
| 1 May 2026 | Mumbai-Pune Expressway Missing Link opens: 13.3 km, ₹6,695 crore, two eight-lane tunnels and a cable-stayed bridge over Tiger Valley, no extra toll; expected to save 20 to 30 minutes and about 6 km |
| 6 July 2026 | Landslide near Tunnel 2 closes the link for about 19 hours; two Mumbai-bound lanes reopen at 10:10 pm, one lane stays blocked by water flow from a collapsed channel |
The link shortens the drive to Lonavala for a Mumbai or Pune family. Whether that fills Lonavala hotels or adds day-trippers with no room is not answered by any data we found. Trade press describes severe weekend congestion at Lonavala's viewpoints and a drift of visitors toward Mahabaleshwar, Panchgani and Kolhapur. We could not quantify that, and no occupancy series exists for those towns. A 19-hour closure in the first full monsoon of the link is a reminder that a Lonavala weekend depends on one road corridor. The Mumbai and Pune weekday economics, which feed this weekend demand, sit on our Business and MICE circuit page.
Ajanta and Ellora: What ASI's Ticket Counts Show for 2024-25
The Archaeological Survey of India's ticket counts, published in the Ministry of Tourism's compendium, cover six ticketed monuments in the Aurangabad circle (Chhatrapati Sambhajinagar). Financial year 2024-25 against 2023-24:
| Monument | Domestic 2024-25 | Change | Foreign 2024-25 | Change |
|---|---|---|---|---|
| Ellora Caves | 17,39,873 | -0.04% | 20,710 | +5.43% |
| Bibi Ka Maqbara | 20,04,535 | +54.78% | 10,612 | +10.47% |
| Daulatabad Fort | 5,45,635 | -0.35% | 4,032 | +5.85% |
| Ajanta Caves | 4,42,065 | -2.24% | 20,855 | +10.76% |
| Circuit total (six monuments) | 51,35,748 | +19.05% | 59,040 | +8.47% |
Ellora was flat and Ajanta's domestic count slipped 2.24%. The circuit's 19.05% growth came mostly from Bibi Ka Maqbara, which gained about 7.1 lakh domestic visits. Foreign visitors are 59,040 of about 51.9 lakh ticketed visits, roughly 1.1% (our arithmetic). Ellora is the sixth most visited ASI ticketed monument in India for domestic visitors. For a hotel, this is a domestic weekend and school-trip market with a small, steady foreign tail, and only Ajanta and Ellora themselves are UNESCO sites.
Other numbers circulate. A regional report put Ajanta's foreign visitors at 13,372 for 2024-25; ASI's count is 20,855. A press account described a 50% fall in domestic footfall across five monuments for a March-to-November window, while another described a spike. We have used ASI's financial-year counts and treat the others as different measures that we could not reconcile. No hotel performance series exists for the city's leisure hotels.
The Konkan Coast: Beaches Ahead of a Road Not Yet Built
The Konkan is where West India's leisure hotel story is still a plan. The Konkan Expressway, a six-lane greenfield road from Panvel to Patradevi on the Goa border through Raigad, Ratnagiri and Sindhudurg, is listed by a project tracker at about 376 km and ₹68,720 crore. The tracker's last update (September 2024) shows land acquisition under way, an alignment being revised to avoid the Western Ghats eco-sensitive zone, and no construction tenders issued. We found no source showing construction has started. Any "Mumbai to Sindhudurg in six hours" line in a sales deck is a design target, not a travel time.
Horwath's 2024 edition says India's peninsular coastline must be developed to reduce pressure on Goa, and notes that India has few beach resorts close to major cities. The 2025 edition describes Goa as lacking new beach resorts. The demand for a second coast is clear. The supply is not there. Trade coverage describes Sindhudurg as short of upscale accommodation and the coast as homestay and eco-resort led, but we found no occupancy, ADR or room-count series for Alibaug, Tarkarli, Ganpatipule or Malvan from any consultancy.
That leaves a small decision rule. A Konkan hotel has no market data to lean on, so price from the nearest comparable that does report, and be honest that it is a proxy. Goa's 65.3% and ₹10.3k is a ceiling for a coast-and-resort product, not a target for a new property on a longer, slower road.
- 1Goa: track group pace weekly. With groups at 29% of demand and 45% in luxury and upper-upscale, we would set a floor rate for transient and let group blocks carry the rate story.
- 2Goa: rebuild the foreign mix by channel. Charter passengers are down 84%, scheduled ones are up. We would review the direct and OTA share of foreign bookings and shorten the quote window.
- 3Kutch and Kevadia: price the season, not the night. We would sell festival-window packages with minimum stays and track tent-nights, not visitors.
- 4Lonavala: plan for one-road risk. We would keep a cancellation and rebooking policy for closure days and a midweek offer for the quieter weeks.
What This Means for a Leisure Hotel in Goa, Gujarat or Maharashtra
Five different businesses share this circuit, and the evidence is uneven. Goa is a measured, mature market where the problem is rate, not volume. Kutch and Kevadia are festival and attraction markets with fast visitor growth and no hotel benchmark. Lonavala is a drive-in weekend market with one published RevPAR figure. Ajanta and Ellora are domestic day-trip and short-stay markets. The Konkan is a market that mostly exists on planning documents.
| Market | Best evidence | What to manage |
|---|---|---|
| Goa | Horwath 2025: 65.3%, ₹10.3k | Group pace, foreign channel mix, monsoon rate floors |
| Rann of Kutch | 9.42 lakh Rann Utsav visitors (2025) | Season-window packages, tent-night history |
| Kevadia | 58.25 lakh visitors (2024) | Weekend and holiday spikes, new branded supply |
| Gir | 891 lions (May 2025 census) | A 16 June to 15 October closure, claims about sightings |
| Lonavala | Hotelivate FY2024/25: ₹5,796 RevPAR | Road disruption, villa competition |
| Ajanta and Ellora | ASI 2024-25 ticket counts | Domestic weekends and school trips |
| Konkan coast | No hotel series found | Proxy pricing from Goa, access risk |
Seasonality is not one calendar. Goa peaks in winter and still draws visitors in July. Gir has a hard four-month shutdown. Kutch sells almost nothing outside its festival. In our experience Lonavala peaks on monsoon weekends, when the road is also at its weakest. In our experience, the shoulder weeks, not the peak weekends, decide whether a leisure property here clears fixed costs, and no one publishes those weeks.
Goa arrivals, charter, scheduled-flight and cruise figures come from the Goa Department of Tourism's 2025 arrivals release, and the January to July 2026 figures from its tourism department as reported by Outlook Business on 17 August 2026. Hotel benchmarks for Goa, Jaipur, Udaipur, India and key leisure markets come from Horwath HTL's India Hotel Market Review 2025 (February 2026, CoStar data) and its 2024 edition; Hotelivate's Trends and Opportunities 2025 supplies the branded supply and RevPAR figures, including Lonavala. State visit counts and ASI ticket counts come from the Ministry of Tourism's India Tourism Data Compendium 2025. Rann Utsav figures are Gujarat assembly replies as reported by DeshGujarat (17 February 2024 for 2022 and 2023, 25 February 2026 for 2024 and 2025), Statue of Unity visits are from DeshGujarat (3 January 2025), and the lion census figures are from reports of the Gujarat Forest Department's May 2025 census carried by Down To Earth and Tribune. The Gir closure dates come from Gujarat Tourism. Hotel details come from The Fern Hotels and Resorts' release (22 July 2026), Radisson Hotel Group (30 June 2025) and IHCL's release of 20 January 2026 on its Ekta Nagar hotels. Missing Link details come from All India Radio (1 May 2026), Moneylife and The Realty Today, the July landslide from UNI, and the Konkan Expressway status from The Metro Rail Guy tracker. The Gujarat policy status is from the Daily Pioneer (13 August 2026). Percent changes, ratios and foreign shares are our own arithmetic, and the weekend and shoulder-season pricing views are our operating experience. We could not source occupancy or ADR for Kutch, Kevadia, Gir, Mahabaleshwar, the Konkan, Ajanta or Ellora, or any official Gir visitor count.
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